Hello Everyone,

Today, I would like to spend some time on Google Analytics.

In my review of the Google Marketing Platform, one of the Marketing Products, I am interested in is the Google Analytics. Google Analytics is a web analytics tool that helps to track and report website traffic. Some of the useful features of this tool is the following:

1. Analytics Intelligence: helps answer business question, proactive insights about the business, and user & conversion modelling
2. Reporting: Different types of reporting. These reports will help understand how clients interact with the site and will be able to share across the organisation.
3. Data Analysis and Visualisation: Helps to visualise the data.
4. Data Collection and management: Helps to organise and manage the data.
5. Data Activation: helps to make smarter marketing decisions based on the data.
6. Integrations: Analytics have the capability to work with other Google Solutions and partner products and will help save time and efficiency.

This will be a great tool to analyse the data and turn the data into useful reports for Businesses and allow them to make evidence-based decisions regarding their business.

Thank you All!